![]() ![]() Men’s and women’s socks are typically wider or smaller respectively than the “standard” fit found in unisex socks. Under Armour splits its socks into four sizing categories: unisex, men’s, women’s and children’s. What to know before you buy Under Armour socks Size and fit These are perfect for most activities, and there’s no need to worry about them slipping down your calf. The best under Armour socks are the Under Armour Essential No-Show Liner Socks. Under Armour makes a wide range of athletic socks from thin to thick, high ankle heights to no-shows and everything in between. It may seem like any old pair will do, but wear dress socks while playing tennis and you’ll quickly realize that the right pair is essential. "Sometimes, I don't think the community aspect like this exists everywhere, like what happened with LouFest. In some other cities that just becomes page three news, and the next day it's never heard of again," says Park. "But people felt something here and came out and supported us, and it's changed the whole course of our business.An often underappreciated factor when it comes to athletic wear is socks. There's going to be an element of doing less pop-ups, but the mainstay ones, we will be there for sure."įrom here, the team's shopping list is growing as they plan for two to three weeks of construction, merchandising, and painting, with a hopeful grand opening on March 9. We want to bring some fun, creative things, so that when people come to us they get to experience our culture and who we are as a business and a brand."īut don't worry, Arch Apparel isn't doing away with the pop-ups. "We definitely still want to do them," Park says. "It's an amazing way to connect with our customers and have a footprint at those important events. "Those people are then part of our business. He is also planning to insert a white 8-foot wall-dividing the shop from the offices-on which every customer will leave a thumbprint. Must-haves for the location? A basketball hoop, wall murals from local artists, and different locations in the store that will engage with customers, such as dressing rooms that might even be referred to as the "Gooey Butter Cake" dressing rooms, Park says. " more of an experience than just a retail shop or a boutique you'd go into and buy a piece of apparel, a hat or something, and just leave." "We're trying to create a space that is like something we haven't had in St. Park is currently reaching out to customers and asking what they'd like to see in the first shop. The South Hanley Road location will offer roughly 3,000 square feet of retail space, with 2,000 to house an office side. Already having that industrial vibe, the team will take it a step further by completely gutting the building's interior, stripping it back to exposed ceilings and brick. After looking at a couple of former gas stations, the team found a building that housed artists' working spaces. Searching for the perfect location, Park wanted a cement floor and industrial-feeling space in Brentwood. However, what we're building out now is a much more retail-friendly building," Park says. "It was never really set up for retail experience. He jokes that the new location in comparison to their previous location will be "like night and day." The Crestwood location is about 700 square feet with no natural light. "I don't feel like it's necessarily sunk in, and I say that because we are on such a short turnaround time from when we get keys to when we want to open, that it's basically all hands on deck," Park says. Louis–inspired streetwear has the six full-time and about 12 overall employees working to open the shop. Because of the turnout and the support we had from people, we were able to well exceed what we would have done at LouFest," Park says.Įssentially, the profits of Arch Fest took their plan and "sped it up six to nine months." Now, the St. "We budgeted what we could anticipate for sales at LouFest. However with the cancelation of LouFest that week, we quickly switched and put on Arch Fest at what was our location at the time in Crestwood. Louis community banded together after the infamous cancelation of 2018's LouFest, owner Aaron Park says, played a role. While a brick-and-mortar location was always the plan for Arch Apparel, it wasn't going to be a reality any time soon. But the way the St. Now the clothing company is expanding, announcing via social media and its website that the brand will be debuting its first brick-and-mortar retail space ( 2335 South Hanley) on April 13. Most of the apparel line features a simple "STL" within a circle, and the brand has gained attention through word of mouth, social media, and numerous pop-ups. Louis native Ellie Kemper on the cover of our November issue). ![]() ![]() Louisan, it's likely you've seen someone sporting an Arch Apparel shirt (most recently St. Editor's Note: This story has been updated to reflect the location's grand opening date. ![]()
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